Summer Company Campaign

Summer Company is a hugely successful program whose goal is to engage young people with entrepreneurial drive by giving them resources to start businesses.

For the program to be effective, a strong campaign was needed to spread the word to as many eligible participants as possible.

Beyond the print and social campaigns, the video collection produced included 12 profile videos featuring a selection of the young entrepreneurs and their businesses.

These assets were then repurposed to create general content to support the program.

Date

February 22, 2016

Category
Documentary, Motion, Video