Summer Company is a hugely successful program whose goal is to engage young people with entrepreneurial drive by giving them resources to start businesses.
For the program to be effective, a strong campaign was needed to spread the word to as many eligible participants as possible.
Beyond the print and social campaigns, the video collection produced included 12 profile videos featuring a selection of the young entrepreneurs and their businesses.
These assets were then repurposed to create general content to support the program.
February 22, 2016