The Counsel of Ontario Universities wanted to create a large-scale campaign to advertise the benefits of an education in Ontario. As tuitions were rising, it was important to stress the benefits of an education locally and abroad.
In order to achieve this a series of videos were to be created that were to be fast-paced, and engaging. As the budget could not support the sort of shooting that would be required to populate the series, the creative direction was to use existing photos and stock photography, chopped up and made “2.5 dimensional”, to add an interesting visual look to the motion.
February 22, 2016