Canada Tourism — International Campaign

The critical task for this project was the creation of an entire campaign inspiring potential tourists of Canada to book a flight. In designing a suite of interactive products, I conducted extensive market research and worked alongside designers, developers, and subject matter experts, to produce a multilanguage international campaign that focussed on a clean design and exceptional photography.

The Keep Exploring campaign was a massive set of interactive, animated HTML5 advertisements to be displayed across a myriad sizes and platforms, from banners, to emails, to digital out-of-home.

Date

February 22, 2016

Category
Design, Motion, UX, Web