When one goes into, say, your Starbucks, or even, dare I say, your Timothy’s, one is greeted with a brand phalanx. Everything from the music you hear to the layout of the tables to the presentation of the napkins is a fastidiously orchestrated fugue that belabours the brand ethos.

There is probably, and I say “probably” half-heartedly (but that whole-heartedly), probably nothing more frustrating than people and their bizarre elevator behaviour.  Sometimes someone will get off, become confused, get back on, and then explain to everyone who just witnessed their unassailable asininity that “that wasn’t my floor” or “oh I guess that wasn’t the eighth”, as though now their behaviour is permissible because they acknowledged it with a wry half-smile.  Think again.
It was quite obvious when you stepped out of the elevator for but three seconds before returning that …